Disclaimer: This post has been borrowed and re-published based on the article from Chron .
Successfully marketing your land surveying business requires a sustained focus on the firm’s professional expertise, as opposed to a concrete product such as a land survey. Prospective clients also want you to provide exemplary customer service during all phases of the transaction. Consistently emphasizing these two goals through varied marketing activities gives your land surveying firm a good platform for market growth.
Increase your company’s emphasis on the market segment in which your firm has the most expertise. For example, land surveying market segments include the real estate, mortgage and construction sectors. By focusing on your company’s excellence in its top-performing segment, and by showing how your firm provides better service than its competitors, your company will find itself well positioned to increase this segment’s revenue.
Real Estate Partnerships
Create a mutually beneficial partnership with regional real estate agencies. Work with a graphic designer to create a professional-looking brochure showcasing your land surveying company’s services. Request business cards featuring similar colors and graphic elements. Ask real estate agency owners for permission to present a short land surveying program during the agency’s next sales meeting. Keep the presentation short and concise, and ensure the content will help the real estate professionals better serve their clients. Reinforce your initial contact by regularly sending land surveying tips via email or through social media.
Contact your city’s or region’s most prominent newspaper, and volunteer to write a regular column on land surveying basics. Include information about the surveying process and land surveys’ diverse applications. Develop a short business profile, including contact information, to be published with the column. Although your firm will likely not receive any compensation, this consistent print presence will help establish your firm’s credibility, will keep your company’s name in front of the reading public and will hopefully result in future business.
Home Show Participation
Consider participation in a regional home and garden show, frequently held in a city’s convention center or fairgrounds exhibition hall. Contact the host city’s chamber of commerce or the prominent newspaper’s marketing department for show information. Request a booth space near real estate or land development exhibitors. Distribute your company’s brochure to complementary businesses and to show attendees. Donate a service-focused door prize for the event, and create a prospect mailing list from the entries.