Client & customer behavior has changed over time to adapt to the evolving technologies in the digital era. Some time ago, we used to keep thick yellow pages in order to look up records on companies, friends and relatives, but that has since been replaced by the World Wide Web (www).
Today, the number of people who use the internet to find businesses has increased and yellow pages have nearly been reduced to dust. In this era if you want to grow your business by being in front of the right audience, you need to be found online – implying you must have a website.
In this article we are going to talk about the main reasons why your business should be found online. Whether you are a Land Surveying Firm, GIS Consult, Free Lancer or even a student who wishes to run their own business some day, you name it, all that happens these days is happening online over the internet and you too need to be part of it.
Please note that the reasons outlined below and the information on this article does not only focus on Spatial related businesses but any other business category that exists in modern day.
1. Your Clients & Customers Expect it
Your clients & customers expect you to have a website to find more information about your business. As for you, your website can help you generate business, increase brand recall value, promote goodwill in front of customers and target audience, as well as deliver strong marketing messages.
Apart from e-commerce websites, most professional websites are information-oriented and try to solve visitors’ pain points. You cannot be in a place where by you have to explain the same thing over and over again to your customers every time they need to know more. A simple website can answer all their questions with clear and all essential information they need to know clearly stated out.
2. Website Adds To Company’s Credibility
If you want to show the world that you take your business seriously, then it is time to invest in a professional website. According to HubSpot, 50% of smartphone users discover a new company or product while searching on their smartphones. Not having a website can damage your credibility.
The amount of scammers in this modern day keeps increasing. Lets take a consultant for instance who requires a consultation fee before any business is done between the company and the client. To some skeptical people who have never heard of your business before but have only been referred or approached to by you it can be really difficult to earn their trust and make them pay before any work is done which in most situations is the standard procedure. With a website, you can clearly refer all customers to your web address and have them check it out for themselves.
According to a study, 75% of online users accepted to judge a company’s credibility based on its website’s design. In the end, people are likely to engage with a company they can trust, and the website is the stepping stone towards building that relationship.
3. Compete With Other Industry Giants
Lets talk about being outstanding among the rest.
Did you know that having a website gives you a fair chance to compete with the giants in your field of specialty? When an optimized website is created, it can rank higher and be at the right place at the right time.
Imagine searching for any of these keywords on Google.com:
- deformation survey
- mine planning
- town planning
…and then Walah, your website is displayed on Googles first search results page. Its quite rare for someone to leave the first search results page without clicking to see what the results have to display.
Having a prominent position in the search results page is one of the many ways to challenge your industry giants.
4. Chance to Grow Your Business
Many small businesses aim to expand in the market and reach out to new customers. While face-to-face interactions can be important and business often comes from word-of-mouth, a website gives you a chance to “pass your card out” to thousands online.
Lets take for instance a business that manufactures or sales equipment. With an e-commerce store, you can sell items online and ship the product to customers almost anywhere. You might discover that customers in a neighboring city or state are interested in your services, leading to a larger service area, and maybe even an expansion to regional offices. With a website, you can reach a greater number of potential customers and opportunities.
5. A Website is Always Accessible
Unlike your bricks-and-mortar location, which is only open a few hours a day, a website is open 24 hours a day, 365 days a year.
You can provide both regular and prospective customers the convenience of reviewing your products and services when your store or office is closed.
Not only that, with so many interactive features and add-ons available, visitors to your website can contact you, sign up for your courses, schedule appointments and even purchase directly through your website even when when you’re away from your desk or after closing .
With today’s busy lifestyles, this is a great selling point when making a purchase decision.
6. Fading Social Media Reach
If you think having a page on social media is enough to attract new customers, think again. It is not enough to have a Facebook page, because every other business has it. Facebook claims that people in 2018 spent 50 million fewer hours on Facebook than they did the year before. Therefore, many companies are now switching to building websites instead of relying on social media networks only. Moving with the current trends will also help in staying ahead of your competition too.
While social media networks have the potential to increase business, banking just on them can be a huge mistake that can cost in the years to come.
The price of losing potential customers is far more expensive than the cost of starting your own website for your business. Having a professionally designed website makes you stand out among the rest and increase your revenue streams and most importantly your credibility.
So while you plan on putting your business online, you can make use of our classifieds pages to advertise yourself and get more clients.
If you require any assistance in getting starting, you can contact us through our contact page or our WhatsApp number and we will be willing to assist you with the basics to get started for FREE.